🛠 Tech Stack

💼 About This Role

You'll serve as the strategic architect for Ledger's consumer ecosystem, bridging product marketing with integrated campaign orchestration. Your core impact will be defining target audiences, building value propositions, and guiding cross-functional teams to execute cohesive Go-to-Market plans flawlessly.

🎯 What You'll Do

• Define core positioning, messaging frameworks, and user personas.
• Orchestrate end-to-end GTM strategy for new products and features.
• Act as central hub connecting Product, Sales, Engineering, and Regional Marketing.
• Synthesize market research and competitor analysis to inform strategies.

📋 Requirements

• Strong experience in consumer product marketing or integrated marketing.
• Proven ability to build Go-to-Market strategies from scratch.
• Deep understanding of blockchain technology and cryptocurrency markets.
• Highly skilled at leading by influence with project management tools (e.g., Asana, Jira).

✨ Nice to Have

• Experience in crypto, fintech, or hardware industries.
• Experience working in remote or distributed team environments.

🎁 Benefits & Perks

• 🏖️ Flexible work - up to 3 days remote per week
• 🏥 Health & Wellness - Health and Life Insurance
• 💰 Financial growth - Employee shareholder opportunities

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Technical/Strategy Presentation· 60 min