2h ago

SVP, Performance Creative

Boston
full-timedirector RemoteMarketing and Advertising

Description

You will lead a team of 35+ across creative production, animation, design, and strategy, partnering with C-suite leaders to drive full-funnel creative excellence for top clients. Leverage data, AI, and automation to scale innovative, performance-driven content that delivers measurable business results.

Requirements

  • Proven expertise in high-volume digital creative, brand storytelling, and audience-first strategies
  • Experience leading influencer campaigns and UGC-style advertising for performance advertisers
  • Strong understanding of creative testing frameworks, audience insights, and performance analytics
  • Demonstrated ability to drive creative culture, team scaling, and executional excellence
  • Experience owning creative P&L, revenue, and client retention for performance accounts

Responsibilities

  • Lead creative vision and strategy for Performance Creative unit, innovating full-funnel assets for paid social, display, video, UGC, and emerging platforms
  • Guide clients on integration of generative AI, automation, and technology in creative production
  • Partner with brand and growth teams to develop foundational stories and breakthrough campaigns
  • Oversee creative resourcing, processes, and playbooks to maximize efficiency and revenue
  • Serve as Executive Sponsor for key performance-driven client accounts, providing strategic direction
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