Description

You will drive product-led growth for a leading headless CMS, optimizing developer onboarding, website conversions, and in-app messaging to position Storyblok as the top choice for developers and content creators.

Requirements

• Experience in product marketing, preferably in a technical B2B SaaS company
• Understanding of developer personas and ability to translate complex capabilities into value-driven communication
• Data-driven mindset with experience in A/B testing and analysis
• Ability to collaborate cross-functionally with Product, Engineering, Design, and Growth teams
• Excellent communication and writing skills

Responsibilities

• Optimize end-to-end developer onboarding, reducing friction from sign-up to first successful implementation
• Own key landing pages and evolve website messaging architecture to optimize conversion journeys
• Partner with Data team to analyze PLG user behavior and own experimentation roadmap for PLG opportunities
• Plan and execute in-app messaging, aligning with campaign narratives and product launches
• Improve onboarding flows across key user segments, identifying drop-off points and proposing improvements