Tech Stack

Description

You will lead the Modeling and AI Enablement function within Marketing Data Science, building model-driven competitive advantage and accelerating enterprise AI adoption across Marketing, Strategy, and Decision Sciences. You will set the vision and execution roadmap for AI-enabled modeling, automation, and decisioning, while developing leaders and systems that empower every MDS lead and practitioner.

Requirements

• 10+ years of experience in data science, machine learning, or applied AI, ideally in marketing, fintech, or consumer tech.
• At least 2+ years of experience managing/leading people.
• Strong proficiency in Python, SQL, and ML frameworks (scikit-learn, PyTorch, TensorFlow).
• Experience with LLMs, prompt engineering, and AI application development in enterprise settings.
• Proven record of building scalable, automated data systems or AI-enabled applications for marketing or analytics teams.

Responsibilities

• Own the modeling and AI enablement strategy for MDS, aligning with SoFi’s broader AI, marketing, and growth priorities.
• Define and deliver a multi-year roadmap for predictive, generative, and decisioning models.
• Identify and incubate next-generation AI capabilities (LLMs, agent-based workflows, automation frameworks).
• Lead the development of AI-powered tools, frameworks, and platforms that scale productivity.
• Guide the design, deployment, and monitoring of predictive and optimization models across acquisition, lifecycle, personalization, and measurement.