10h ago

Product Marketing Director - Incentives

Montgomery, AL, US

$200k-$260k / yearest.

full-timelead RemoteSales Performance Management, SaaS

💼 About This Role

You'll lead go-to-market strategies for Sales Performance Management products at Varicent. Your work will directly impact revenue growth and market positioning. This role offers the chance to shape AI-driven marketing workflows in a cutting-edge SaaS company.

🎯 What You'll Do

  • Develop differentiated positioning, messaging, and buyer personas.
  • Lead AI-informed messaging and content creation using generative AI.
  • Perform market, customer, and competitive research with AI tools.
  • Enable sales and GTM teams with compelling assets and insights.

📋 Requirements

  • 10+ years of B2B technology experience.
  • 5-7+ years in product marketing leadership.
  • Proven track record of enterprise GTM strategies with measurable revenue impact.
  • Experience with SPM technologies or Workday ecosystem strongly preferred.

✨ Nice to Have

  • MBA preferred
  • Established relationships with analysts, influencers, or industry associations

🎁 Benefits & Perks

  • 🏖️ Unlimited PTO
  • 🏥 Health insurance
  • 📈 Stock options
  • 💻 Remote work
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