10h ago
Product Marketing Director - Incentives
Montgomery, AL, US
✨ $200k-$260k / yearest.
full-timelead RemoteSales Performance Management, SaaS
💼 About This Role
You'll lead go-to-market strategies for Sales Performance Management products at Varicent. Your work will directly impact revenue growth and market positioning. This role offers the chance to shape AI-driven marketing workflows in a cutting-edge SaaS company.
🎯 What You'll Do
- Develop differentiated positioning, messaging, and buyer personas.
- Lead AI-informed messaging and content creation using generative AI.
- Perform market, customer, and competitive research with AI tools.
- Enable sales and GTM teams with compelling assets and insights.
📋 Requirements
- 10+ years of B2B technology experience.
- 5-7+ years in product marketing leadership.
- Proven track record of enterprise GTM strategies with measurable revenue impact.
- Experience with SPM technologies or Workday ecosystem strongly preferred.
✨ Nice to Have
- MBA preferred
- Established relationships with analysts, influencers, or industry associations
🎁 Benefits & Perks
- 🏖️ Unlimited PTO
- 🏥 Health insurance
- 📈 Stock options
- 💻 Remote work
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