💼 About This Role

You'll lead product marketing for CaptivateIQ during a pivotal transition from single-product to multi-product portfolio. You'll own positioning, messaging, and GTM strategy, while mentoring a team spanning product marketing, sales enablement, and customer advocacy. This role offers broad ownership and a player-coach opportunity to shape how we show up in the market.

🎯 What You'll Do

• Lead, develop, and mentor a high-performing team spanning product marketing, sales enablement, and customer advocacy.
• Own and evolve positioning, messaging, and narrative as we launch new products and expand into categories.
• Scale product launch processes that drive awareness, adoption, and differentiation.
• Build a durable competitive intelligence research engine to inform strategy and roadmap.
• Own enablement across GTM teams to win new logos, drive expansion, and support renewals.

📋 Requirements

• 12+ years of experience in product marketing or related roles
• 3+ years building, leading, and mentoring teams
• Proven ownership of end-to-end sales enablement programs across complex B2B SaaS motions
• Experience leading analyst relations efforts and managing external market perception

✨ Nice to Have

• B2B SaaS experience selling into enterprise
• Familiarity with RevOps or finance personas

🎁 Benefits & Perks

• 🏥 Comprehensive Healthcare: 100% coverage for medical, dental, and vision for FTEs, ~75% for dependents.
• 🏖️ Flexible Time Off: Flexible vacation plus quarterly mental health days.
• 💰 Annual Stipends: Funds for professional development and caretaking needs.
• 🎉 Work Anniversary Bonuses: Annual bonuses that grow with tenure.
• 💻 Premium Tools: Latest Apple hardware.