💼 About This Role

You'll lead product strategy for a new monetization initiative around short-form content, converting free viewers into paying subscribers. You'll own the entire conversion funnel from free-to-paid paywall strategy through payment flows, pricing optimization, and subscriber retention. This role combines deep product intuition with data-driven rigor and cross-functional leadership across Growth, Content, Design, Data Science, and Engineering.

🎯 What You'll Do

• Design and optimize paywall strategy including placement, timing, and friction
• Drive pricing decisions and plan bundling based on cohort analysis
• Define and refine payment flows, nudge strategies, and plan selection UI
• Perform rigorous cohort analysis, LTV/CAC modeling, and churn analysis
• Design and run A/B tests on paywall, pricing, messaging, and UI/UX

📋 Requirements

• 5–8+ years of Product Management in consumer technology
• Proven track record optimizing checkout flows and improving payment conversion
• Deep comfort with ARPU, LTV, CAC, churn, and cohort analysis
• Experience designing subscription tiers, pricing, bundling, or promotional strategies

✨ Nice to Have

• Experience in high-growth content/media platforms (streaming, social, gaming)
• Familiarity with payment platforms, recurring billing, or local payment methods
• Experience working with high-engagement consumer audiences (100M+ users)

🎁 Benefits & Perks

• 🚀 High ownership in a new monetization initiative
• 📊 Data-driven culture with rapid experimentation
• 🤝 Cross-functional collaboration with top-tier teams