2h ago
Performance Marketing Manager II
Tel Aviv, Israel
contractsenior HybridMobile Gaming
Tech Stack
Description
You will lead partner strategy and campaign execution across key acquisition channels, manage budgets and bid strategies, and collaborate on media plans to drive player growth for Scopely's mobile games.
Requirements
- 5+ years of managing ad network campaigns
- 5+ years in mobile user acquisition and KPI-driven analysis
- Flexibility to be on a fixed-term contract
Responsibilities
- Lead partner strategy and campaign execution across key acquisition channels
- Manage budgets and bid strategies to achieve target CPI, ROAS, and spending efficiency
- Collaborate on developing media plans and growth recommendations
- Optimize and expand campaigns for long-term ROAS and retention
- Manage ASA keyword strategy including bid optimization and performance analysis
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