2h ago

Performance Marketing Manager II

Tel Aviv, Israel
contractsenior HybridMobile Gaming

Tech Stack

Description

You will lead partner strategy and campaign execution across key acquisition channels, manage budgets and bid strategies, and collaborate on media plans to drive player growth for Scopely's mobile games.

Requirements

  • 5+ years of managing ad network campaigns
  • 5+ years in mobile user acquisition and KPI-driven analysis
  • Flexibility to be on a fixed-term contract

Responsibilities

  • Lead partner strategy and campaign execution across key acquisition channels
  • Manage budgets and bid strategies to achieve target CPI, ROAS, and spending efficiency
  • Collaborate on developing media plans and growth recommendations
  • Optimize and expand campaigns for long-term ROAS and retention
  • Manage ASA keyword strategy including bid optimization and performance analysis
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