💼 About This Role

You'll own and execute Lucanet's product marketing strategy, building a function that translates complex financial software into clear narratives. You'll drive awareness and revenue across target markets, working cross-functionally with Product, Sales, and Marketing teams. This role offers the opportunity to shape a high-performing team and lead go-to-market campaigns for a PE-backed SaaS platform.

🎯 What You'll Do

• Define value proposition, positioning, and messaging for product portfolio
• Develop and execute go-to-market campaigns tied to product releases
• Create sales enablement tools like demos and battle cards
• Own solutions marketing content including use-case narratives

📋 Requirements

• 7+ years in product marketing or related roles, preferably B2B SaaS
• Experience marketing to CFO personas or finance/accounting audience
• Exceptional storytelling and creative positioning skills
• Strong commercial mindset with go-to-market strategy track record

✨ Nice to Have

• Experience in financial or enterprise software
• German language skills
• Experience in a platform company with multiple product lines

🎁 Benefits & Perks

• 🏖️ Lucaflex flexible working
• ✈️ Work from abroad up to 90 days per year
• 📚 Learning & Development budget
• 💪 Health & Wellbeing programs and sports subsidies
• 💰 Attractive salary package with equal pay commitment

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study Presentation· 60 min
4. 4Offer· N/A