💼 About This Role

You'll own global PR strategy for consumer tech products at a fast-growing family photo sharing platform. You'll drive coverage across new product launches, seasonal moments, and cultural storytelling. The role is a senior individual contributor managing multi-market agencies and measuring PR impact.

🎯 What You'll Do

• Own global PR strategy for product launches across US, CA, MX, and Australia.
• Develop narratives expanding Aura's brand beyond digital picture frames.
• Build and manage editorial calendar tied to cultural moments and seasons.
• Scale affiliate content platform to drive measurable traffic and revenue.
• Manage multi-market PR agencies and track PR business impact.

📋 Requirements

• 8-10 years in consumer or tech PR, agency or in-house.
• Established relationships with tech, lifestyle, and general interest media.
• Experience with consumer tech products (hardware, software, apps).
• Proven success securing feature stories, not just product mentions.

✨ Nice to Have

• Experience managing editorial affiliate programs and measuring ROI.
• Thrives in a fast-moving startup environment with high ownership.
• Data-led approach to tie PR activity to business outcomes.

🎁 Benefits & Perks

• 📈 Generous stock option program - vests after 1 year.
• 🏥 Comprehensive health plans - Aura pays 100% for employees.
• 💰 401(k) with match - fully matches first 4% of salary.
• 💪 $150 monthly fitness allowance - gym, coaching, etc.
• 🏝 Flexible time off - minimum 10 days per year.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter call· 30 min
2. 2Hiring manager interview· 45 min
3. 3Final interview with leadership· 60 min