Tech Stack

Description

You will lead ClassPass's consumer referral program and new user onboarding experience, partnering with Product, Creative, and Finance teams to build data-driven marketing strategies that drive growth and member loyalty.

Requirements

• 3+ years in growth marketing, performance marketing, or data-driven roles
• Proven track record of lifecycle campaigns with measurable impact
• Strong SQL and Excel skills for data analysis
• Deep familiarity with referral, onboarding, and engagement strategies
• Experience with Braze and tools like Asana or JIRA preferred

Responsibilities

• Own and evolve referral and onboarding strategies from idea to global rollout
• Build and launch lifecycle campaigns using Braze and internal tools
• Analyze data to identify referral trends and acquisition drivers
• Design A/B testing strategies and experiments
• Lead referral experimentation roadmap including messaging, incentives, placements