🛠 Tech Stack

💼 About This Role

You'll shape go-to-market strategy for Wistia's high-growth webinar product, partnering with product, sales, and marketing teams to drive adoption and expansion. You'll turn complex capabilities into differentiated messaging that connects webinar engagement to measurable business outcomes.

🎯 What You'll Do

• Own webinar positioning and messaging
• Lead go-to-market for launches and feature enhancements
• Own the lead gen, integrations, and analytics story
• Partner with lifecycle marketing and growth to drive adoption and expansion
• Enable Sales and Customer Success to win

📋 Requirements

• Experience leading product marketing or GTM for SaaS products
• Deep customer and market orientation to inform strategy
• Strong positioning and messaging skills for complex products
• Proven ability to drive GTM efforts measurable outcomes

✨ Nice to Have

• Experience marketing to demand gen, content, or event marketers
• Familiarity with CRM and marketing automation integrations

🎁 Benefits & Perks

• 💰 Competitive compensation and equity
• 🏖️ Flexible remote work environment
• 📈 Growth opportunities in a high-priority product area

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Phone Screen· 30 min
2. 2Take-home project or case study· 1 week
3. 3Panel Interview· 1 hour
4. 4Executive Interview· 45 min