🛠 Tech Stack

💼 About This Role

You'll lead the evolution of Paytm's ads platform into a performance-first, data-powered ecosystem for outcome-driven advertising. You'll define and scale solutions across audience targeting, campaign optimization, and conversion tracking using Paytm's rich first-party data. This role sits at the intersection of ads, data, and commerce, requiring strong strategic thinking and execution.

🎯 What You'll Do

• Define and scale performance advertising stack for measurable outcomes
• Build audience targeting, retargeting, and conversion tracking solutions
• Develop ML-driven systems for bidding, ad ranking, and lookalike modeling
• Lead end-to-end product lifecycle from ideation to launch and scale

📋 Requirements

• 10–15 years of product management experience
• 6+ years in Ads / Performance Marketing / Growth platforms
• Deep experience optimizing for ROAS, CAC, and conversion funnels
• Hands-on experience with ML-led products (ranking, bidding, recommendation systems)

✨ Nice to Have

• Experience with Mobile Measurement Partners like AppsFlyer or Adjust
• Familiarity with programmatic ecosystem (DSPs, SSPs)
• Knowledge of retail media and performance marketing platforms

🎁 Benefits & Perks

• 🚀 Wealth creation opportunity for the right fit
• 📈 Cross-sell revenue growth through technology
• 🤝 360-degree feedback from peer teams

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Phone Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical / Product Deep Dive· 60 min