Description

You'll craft user-centric copy for CRM campaigns and customer journeys, shaping seamless experiences from browsing to booking. Working with lifecycle marketing, brand, product, and engineering teams, you'll drive personalized interactions and experiment with AI to scale content without losing the human touch.

Requirements

• User-centred mindset applied to CRM and customer journeys
• Experience with A/B testing and multivariate testing
• Ability to work cross-functionally with lifecycle marketing, brand, product, and engineering
• Familiarity with AI tools for content creation and optimisation

Responsibilities

• Craft and refine content for core features like Price Alerts and Drops
• Spin up fresh narratives for campaigns that inspire action
• Create high-performing content for A/B and multivariate tests
• Use AI tools to scale, optimise and evolve content