Tech Stack

Description

You will lead insight generation and research consultation for agency and advertiser clients, developing measurement strategies and analyzing data across campaigns to optimize performance and inform future planning.

Requirements

• 3+ years in data reporting, analytics or ad research
• Understanding of measurement resources across media planning
• Client presentation experience for analytic results
• Proficiency in Microsoft Suite, especially PowerPoint and Excel
• Solid understanding of SQL, Python, Google Analytics, and Campaign Manager preferred

Responsibilities

• Manage data ETL across systems (paid search, display, social, offline media, brand sales/equity)
• Generate insights from media metrics and data trends
• Create reports and presentations for internal/external stakeholders
• Evaluate effectiveness of paid campaign advertising
• Support creation of KPIs, research studies, and measurement plans