Tech Stack

Requirements

• 3-7 years B2B lead generation marketing, hardware/tech/aerospace preferred.
• Bachelor's degree in marketing, Business, or related field.
• Proven inbound lead growth through content, social media, events, SEO.
• Strong analytical skills for ROI and channel optimization.
• Ability to travel ~35% for events.

Responsibilities

• Define top-of-funnel lead gen strategies for Boltline.
• Design multi-channel inbound campaigns (LinkedIn, blog, podcasts, webinars).
• Track and optimize lead gen channel performance using CAC, conversion rates, ROI.
• Manage content creation and social media to drive organic traffic.
• Plan and execute participation in industry events and webinars.