💼 About This Role

You'll lead paid social creative strategy for Ro's sexual health, dermatology, and fertility businesses, building a UGC-based creative testing roadmap driven by performance data and trends. This role is ideal for someone with a strong background in growth marketing and creator content.

🎯 What You'll Do

• Generate net-new creative ideas and build UGC testing roadmap.
• Source and manage creators to produce paid social assets.
• Analyze performance data to create feedback loops.
• Coordinate cross-functionally with design, product marketing, and legal.

📋 Requirements

• 3-6 years in performance marketing or UGC/influencer marketing.
• Command of growth marketing fundamentals and paid social metrics.
• Deep understanding of social platforms and creator content.
• Strong writing skills for creative briefs and external communication.

✨ Nice to Have

• In-house experience at a high growth consumer business.
• Experience with process optimization and project management.
• Strong negotiation and cross-functional influencing skills.

🎁 Benefits & Perks

• 🏥 Full medical, dental, and vision insurance
• 💰 401(k) with company match
• 🏖️ Flexible PTO
• 👶 Paid parental leave + fertility benefits
• 📚 Wellbeing + Learning & Growth reimbursements