1h ago

Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership

San Francisco, CA
full-timeseniorSaaS / Marketing Technology

Tech Stack

Description

You will own the global content strategy and production for campaigns, demand generation, and thought leadership at Klaviyo. You will create high-impact content across formats to drive pipeline and brand credibility, while modernizing editorial workflows with AI-assisted production systems.

Requirements

  • Experience owning content strategy for campaigns and thought leadership
  • Hands-on experience with AI-assisted editorial workflows, vibe coding in Claude Code/CoWork
  • Ability to translate complex product and market insights into differentiated content
  • Strong cross-functional collaboration and stakeholder management skills
  • Experience with AirOps is a strong plus

Responsibilities

  • Own global campaign and thought leadership content strategy across segments and regions
  • Lead content creation for ebooks, white papers, research reports, webinars, landing pages, and more
  • Build scalable AI-assisted editorial production systems using tools like Claude Code or CoWork
  • Partner cross-functionally with product marketing, PR, brand, sales, and regional teams
  • Manage external agencies and ensure global content quality and consistency
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