1h ago
Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership
San Francisco, CA
full-timeseniorSaaS / Marketing Technology
Tech Stack
Description
You will own the global content strategy and production for campaigns, demand generation, and thought leadership at Klaviyo. You will create high-impact content across formats to drive pipeline and brand credibility, while modernizing editorial workflows with AI-assisted production systems.
Requirements
- Experience owning content strategy for campaigns and thought leadership
- Hands-on experience with AI-assisted editorial workflows, vibe coding in Claude Code/CoWork
- Ability to translate complex product and market insights into differentiated content
- Strong cross-functional collaboration and stakeholder management skills
- Experience with AirOps is a strong plus
Responsibilities
- Own global campaign and thought leadership content strategy across segments and regions
- Lead content creation for ebooks, white papers, research reports, webinars, landing pages, and more
- Build scalable AI-assisted editorial production systems using tools like Claude Code or CoWork
- Partner cross-functionally with product marketing, PR, brand, sales, and regional teams
- Manage external agencies and ensure global content quality and consistency
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