🛠 Tech Stack

💼 About This Role

You'll own go-to-market strategy for a new strategic market segment at a fast-growing risk data startup. You'll build pipeline, develop messaging, and evolve the approach in close partnership with Sales. This role offers true ownership and high impact in a hybrid Atlanta-based team.

🎯 What You'll Do

• Own awareness and pipeline generation for a new strategic market
• Work side-by-side with AEs to accelerate deals and revenue
• Develop and evolve messaging, positioning, and targeting
• Scale repeatable programs from what's working

📋 Requirements

• Proven experience driving marketing programs tied to pipeline and revenue
• Campaign strategy and end-to-end execution across multiple channels
• Messaging and positioning development in partnership with Sales
• High ownership and bias for action in ambiguous environments

✨ Nice to Have

• Experience with CRM and automation tools
• Enthusiasm for using AI to increase output

🚩 Heads Up

• Responsibilities include broad 'portfolio of initiatives' that may dilute focus
• Vague expectations on team size and budget ownership