Tech Stack

Description

You will support the go-to-market team by building and optimizing marketing processes, driving campaign execution, maintaining data hygiene, and reporting on key metrics. You'll leverage Marketo, Salesforce, and other tools to ensure scalable and efficient marketing operations.

Requirements

• 2+ years of Salesforce experience
• Strong problem-solving skills
• Ability to analyze marketing data for optimization
• Experience integrating tools into existing tech stack
• General understanding of marketing metrics

Responsibilities

• Drive campaign execution from requirements through building, testing, delivery, and measurement
• Maintain documentation for workflows and processes, educate teams on SLAs and data definitions
• Use firmographic and behavioral segmentation for targeted campaigns
• Maintain reporting on lead volume, pipeline, conversion rates, and velocity
• Perform data audits and optimize marketing operations processes