Tech Stack

Description

You will architect and optimize our B2B sales-led and channel-driven GTM engine. You'll own the systems architecture, lead data orchestration, and build automated lifecycle processes to improve efficiency and alignment across Marketing, SDR, Sales, and Partner teams.

Requirements

• 4+ years in Marketing Operations or Revenue Operations supporting B2B sales-led funnels
• Hands-on experience with Marketo, Salesforce, and LeanData
• Deep expertise in lead routing, lead-to-account matching, and data orchestration using LeanData or similar tools
• Proven ability to design automated workflows and cross-system integrations
• Experience using AI-driven tools or agentic workflows for SDR tasks and lead enrichment

Responsibilities

• Own and evolve the GTM systems architecture (Salesforce, Marketo, LeanData, ZoomInfo, Qualified, Outreach, Clay.io)
• Lead design, governance, and optimization of data orchestration workflows using LeanData for routing, prioritization, and handoffs
• Design future-state operational roadmap for B2B demand generation, ABM, and partner-led growth through automation and AI
• Build automated lifecycle processes for lead scoring, enrichment, qualification, and cross-functional handoffs
• Create dashboards and reporting on pipeline performance, lead velocity, conversion, and campaign effectiveness