💼 About This Role

You'll define and execute go-to-market strategies for new B2C digital products, shaping positioning, messaging, and audience segmentation. You'll drive full-funnel performance from acquisition to monetization in a fast-paced, data-driven environment. This role offers significant autonomy and direct impact on global product success.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with LTV focus
• Conduct market research and drive experimentation

📋 Requirements

• 5–7+ years in product marketing or growth marketing for B2C digital products
• Proven ability to impact revenue, conversion, and LTV
• Expertise in segmentation, positioning, and go-to-market strategy
• Performance marketing experience (Google, Meta, TikTok)

✨ Nice to Have

• Experience with A/B testing and CRO
• Leadership in matrix organizations

🎁 Benefits & Perks

• 🏖️ Fully remote work opportunity
• 🏖️ 28 paid vacation days plus 7 wellness days
• 💰 Referral bonuses up to $5,000
• 📚 50% reimbursement for professional training
• 🏥 Health benefits up to $1,000 gross annually

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter screen· 30 min
2. 2Hiring manager interview· 45 min
3. 3Case study or presentation· 60 min