1h ago
Principal Marketing Analyst
Canada; United States
full-timesenior RemoteAdTech
Tech Stack
Description
You will own and evolve StackAdapt's marketing analytics program end to end, delivering actionable insights through reporting and deep-dive analyses, and acting as a coach and thought partner to marketers across regions and channels.
Requirements
- 5+ years in marketing analytics or related role in B2B SaaS, AdTech, or high-growth tech
- Hands-on experience with marketing analytics and attribution tools
- Experience with reporting in Google Analytics, Salesforce, Hubspot, Hockeystack is a plus
- Proven ability to deliver executive-ready reporting and deep-dive analyses
- Deep understanding of B2B marketing funnel
Responsibilities
- Own and manage marketing analytics tooling (Hockeystack, Hubspot) ensuring data accuracy
- Produce monthly marketing performance reports by region and channel for senior leaders
- Conduct deep-dive analyses to identify trends and optimization opportunities
- Synthesize complex data into clear narratives for different audiences
- Coach marketers on data literacy and self-serve analytics
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