Description

You will own the end-to-end brand narrative and global product marketing strategy for Wild Rift, leading a team to create culturally resonant, player-centered integrated experiences. You will operate strategically and hands-on, collaborating with regional publishing teams and Tencent partners to expand the game's global footprint.

Requirements

• 8+ years of brand/product marketing experience in games, entertainment, or adjacent categories
• 3+ years of management experience in an international, matrixed organization
• Demonstrated success in campaign strategy, development, and execution
• Proven ability to drive measurable business outcomes and elevate brand resonance

Responsibilities

• Build, guide, and inspire a high-performing brand management team
• Evolve and articulate a differentiated global brand strategy for Wild Rift
• Own campaign strategy, player journeys, and marketing frameworks for all global beats
• Provide strategic guidance to regional publishing teams and partner with Tencent
• Set top-level KPIs, guide measurement plans, and integrate insights into strategies