Tech Stack

Description

You will own the strategy and execution of customer acquisition campaigns on paid social channels like Meta, TikTok, and Pinterest, drive creative strategy, and collaborate with brand and category teams to optimize performance and identify growth opportunities.

Requirements

• 4+ years managing paid social media marketing campaigns
• Full mastery of Meta Ads platform (management, reporting, conversion tracking)
• Experience with growth/performance marketing objectives (customer acquisition/sales)
• Experience managing creative development
• Strong communication skills to express quantitative data insights clearly

Responsibilities

• Own strategy and execution of paid social acquisition campaigns on Meta, TikTok, and Pinterest
• Drive paid social creative strategy including ideation, brief writing, and iteration
• Collaborate with brand team (videographers, copywriters, designers) to develop creative
• Perform A/B testing to find insights and optimizations
• Communicate performance updates and creative insights