Tech Stack

Description

You will lead strategic insights for communications and reputation campaigns, translating data into narratives for senior clients. Oversee social listening programs using tools like Brandwatch and Sprinklr, apply AI to enhance analytics, and monitor campaign performance to drive business outcomes.

Requirements

• 7+ years in analytics or insights within PR, Communications, or Advertising industry
• Strong background in social media analytics and listening
• Proficient in Sprinklr, Brandwatch, Meltwater, etc.
• Proven ability to translate data into strategic insights
• Experience with generative AI models and integrating AI into workflows

Responsibilities

• Lead development of strategic insights for communications and reputation campaigns
• Translate data into clear narratives and recommendations for senior stakeholders
• Monitor and evaluate earned and owned campaign performance analytics against KPIs
• Oversee social listening programs using Brandwatch, Sprinklr, ensuring data integrity
• Apply AI capabilities to enhance insight generation, trend detection, and forecasting