4h ago

Country Manager Bulgaria

Sofia, Bulgaria
full-timesenioriGaming

Description

You will lead Medier's growth in Bulgaria, owning full P&L responsibility, building a local team and agency network, and adapting global strategies to the local iGaming market. You'll drive data-driven decisions, foster key partnerships, and report insights to senior leadership.

Requirements

  • 2+ years in iGaming or betting (operator side preferred)
  • 1+ year as Country Manager in iGaming
  • Proven record of scaling revenues and building profitable growth strategies
  • Deep understanding of Bulgaria player profiles and competitive landscape
  • Native Bulgarian speaker, fluent in English

Responsibilities

  • Own full P&L responsibility and define growth roadmap for Bulgaria
  • Build and lead local team and agency network across marketing, CRM, affiliates, and partnerships
  • Adapt global brand, product, and acquisition strategies to local market dynamics
  • Establish relationships with key affiliates, media partners, and payment providers
  • Drive data-driven decisions through performance KPIs: NGR, FTDs, LTV/CAC, retention, reactivation
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