4h ago
Country Manager Bulgaria
Sofia, Bulgaria
full-timesenioriGaming
Description
You will lead Medier's growth in Bulgaria, owning full P&L responsibility, building a local team and agency network, and adapting global strategies to the local iGaming market. You'll drive data-driven decisions, foster key partnerships, and report insights to senior leadership.
Requirements
- 2+ years in iGaming or betting (operator side preferred)
- 1+ year as Country Manager in iGaming
- Proven record of scaling revenues and building profitable growth strategies
- Deep understanding of Bulgaria player profiles and competitive landscape
- Native Bulgarian speaker, fluent in English
Responsibilities
- Own full P&L responsibility and define growth roadmap for Bulgaria
- Build and lead local team and agency network across marketing, CRM, affiliates, and partnerships
- Adapt global brand, product, and acquisition strategies to local market dynamics
- Establish relationships with key affiliates, media partners, and payment providers
- Drive data-driven decisions through performance KPIs: NGR, FTDs, LTV/CAC, retention, reactivation
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