Description

You will develop and execute marketing initiatives to drive adoption of Natera's genetic tests and patient education tools. This role involves creating multi-channel campaigns, collaborating cross-functionally, and conducting market analysis to refine strategies and improve ROI.

Requirements

• B.A. or B.S. degree required; MBA/Advanced degree preferred
• Minimum 5 years of professional experience in healthcare product marketing, product management, sales, medical affairs, or strategic consulting
• Experience in life sciences, health technology, or diagnostics preferred

Responsibilities

• Develop and execute marketing plans for Panorama NIPT and Vistara Single-Gene NIPT
• Create HCP and patient marketing campaigns and content
• Present campaign performance to internal stakeholders
• Collaborate cross-functionally with Product, UX, Sales, Medical, and Leadership
• Conduct market research and competitive analysis