💼 About This Role

You'll build and run Scholarly's marketing and demand generation engine for AI-powered software in higher education. You will own the full funnel from content creation and paid acquisition to growth analytics. This player-coach role reports to the CEO and offers ground-floor impact at a mission-driven startup.

🎯 What You'll Do

• Plan and run webinars, virtual events, and conference activations
• Build and manage paid acquisition campaigns across digital channels
• Develop and maintain a content calendar with blog posts, case studies, and whitepapers
• Own marketing analytics and attribution, optimizing channel performance

📋 Requirements

• 5+ years in growth marketing, demand generation, or B2B marketing
• Hands-on experience running paid campaigns, events, and content programs
• Fluency with modern AI and marketing tools
• Experience using marketing automation, CRM, and analytics tools

✨ Nice to Have

• Experience in higher education, EdTech, or marketing to institutional buyers
• Strong writer and storyteller for different audiences and formats

🎁 Benefits & Perks

• 💰 $130K – $170K salary depending on experience
• 🏥 Health, dental, and vision insurance
• 📈 Equity in a fast-growing startup
• 🏢 Modern office with hybrid in-person culture