💼 About This Role

You'll define and execute go-to-market strategies for new B2C digital products in global markets. You'll drive the full user journey from acquisition to monetization, using data-driven experimentation to improve funnel performance. This role offers significant autonomy and direct impact on product success.

🎯 What You'll Do

• Own product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with LTV focus
• Drive experimentation through A/B testing and CRO

📋 Requirements

• 5-7+ years in product marketing or growth marketing for B2C digital products
• Proven ability to impact revenue, conversion, retention, LTV
• Strong expertise in segmentation, positioning, and messaging frameworks
• Experience with performance marketing channels (Google, Meta, TikTok)

✨ Nice to Have

• Experience in matrix organizations
• Strategic thinker with hands-on mindset

🎁 Benefits & Perks

• 🌍 Fully remote work
• 🏖️ 28 paid vacation days per year
• 💊 7 wellness days annually
• 💰 Referral bonuses up to $5,000
• 📚 50% reimbursement for training and conferences

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Strategy Interview· 1 hour