3h ago
Performance Marketing Manager
New York City
$125k-$200k / year
full-timemidsoftware
🛠 Tech Stack
💼 About This Role
You'll take ownership of Rilla's paid media program, scaling a proven channel that has already generated $800k in revenue. You'll work closely with leadership to operationalize the paid growth function at a company growing 10% MoM with a brand NPS higher than the iPhone. This role offers a massive unfair advantage: a product that sells itself.
🎯 What You'll Do
- Own end-to-end campaign execution across Google, Meta, LinkedIn, YouTube
- Audit existing paid program and scale spend from ~$4k/day
- Track CAC, ROAS, pipeline contribution, and conversion rates
- Run constant experiments on channels, creatives, audiences, copy
📋 Requirements
- 2+ years running paid media campaigns in-platform (Google Ads, Meta Ads, LinkedIn)
- Experience scaling an existing paid program significantly
- Proficiency in spreadsheets, dashboards, and attribution models
- B2B SaaS experience, ideally selling to non-tech audiences
✨ Nice to Have
- Strong opinions on ad creative and what stops scrolling
- Experience with conversion tracking, Google Tag Manager, CRM (HubSpot, Salesforce)
- Web development skills for landing pages and funnels
🎁 Benefits & Perks
- 💰 Equity in a high-growth startup
- 🚚 Relocation assistance to NYC
- 🕐 12-hour days, 6-day workweek (culture of dedication)
🚩 Heads Up
- Expectation of 6-day workweeks and 12-hour days
- Role is first dedicated hire for paid acquisition, may lack structure
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