Description

You will lead a team of CRM professionals to design and execute strategies that enhance customer retention and engagement in the iGaming industry. You'll analyze customer behavior, develop personalized campaigns, and optimize multi-channel communications to drive loyalty and ROI.

Requirements

• 3+ years of CRM experience in iGaming
• Experience managing VIP segments and high-value retention strategies
• Strong analytical and data interpretation skills
• Proficiency in CRM tools and marketing automation platforms
• Deep understanding of sport/casino specifics

Responsibilities

• Supervise and guide a team of CRM professionals
• Design and implement CRM strategies for customer retention and engagement
• Monitor and analyze customer behavior to optimize CRM efforts
• Develop personalized campaigns across email, SMS, push notifications
• Oversee campaign execution and monitor key performance metrics