💼 About This Role

You'll build and manage a world-class influencer program for the NFL, focusing on expanding reach with Gen Z and young millennial audiences through creative deal structuring and social media moments. This role will shape fan expression and drive engagement during key League initiatives like Super Bowl and Draft.

🎯 What You'll Do

• Create and implement influencer talent marketing plans with cross-functional teams.
• Build and maintain league database for influencers and talent in key verticals.
• Conceptualize and execute unique event activations and experiences.
• Leverage relationships to position NFL as tastemaker in influencer partnerships.

📋 Requirements

• 7+ years experience in managing external talent and influencer marketing.
• Proven ability to identify and engage emerging and established talent.
• Deep understanding of multicultural Gen Z and millennial consumer behavior.
• Experience in deal structuring and balancing talent needs with organizational goals.

✨ Nice to Have

• Expansive rolodex across fashion, music, sports, gaming, and culture.
• Experience with event production and campaign analytics.
• Knowledge of FTC compliance for influencer gifting.

🎁 Benefits & Perks

• 🏖️ Paid Time Off and holidays.
• 🏥 Health, dental, and vision insurance.
• 💰 Retirement plans with company match.
• 🎟️ NFL game tickets and merchandise discounts.
• 📈 Professional development opportunities.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Panel Interview· 60 min

🚩 Heads Up

• Role requires 5 days onsite in NYC, limiting flexibility.
• Responsibilities are broad and cover influencer, talent, events, and analytics, potentially overloading single role.
• No explicit salary range or benefits listed in posting.