🛠 Tech Stack

💼 About This Role

You'll build Cogent's paid social and digital demand generation engine from scratch, targeting enterprise cybersecurity buyers. Your core impact is launching and scaling paid programs across LinkedIn, Meta, Reddit and creating high-converting creative that drives pipeline. This role stands out because you'll have immediate visibility at a fast-growing AI cybersecurity startup backed by Greylock.

🎯 What You'll Do

• Launch and scale paid programs across LinkedIn, Meta, Reddit, and test channels
• Design full-funnel programs: target account awareness, retargeting, meeting conversion
• Produce or manage high-quality creative: static, carousel, and short-form video
• Build measurement tying spend to pipeline outcomes and run weekly performance reviews

📋 Requirements

• 2-5+ years running paid social / performance marketing for B2B enterprise SaaS
• Proven ability to build paid programs from scratch including strategy, campaigns, and measurement
• Strong creative instincts and ability to produce or manage creative production
• High analytical rigor to measure and report on performance metrics

✨ Nice to Have

• Cybersecurity experience or ability to learn security buyers quickly
• ABM experience with Demandbase/6sense, intent signals, account-based measurement
• Experience managing agencies/freelancers and building a creative bench

🎁 Benefits & Perks

• 🚀 High-impact role in a fast-growing AI cybersecurity startup
• 🧠 World-class team with expertise from top universities and unicorns
• 💡 Immediate visibility as an early marketing hire
• 🔬 Applied AI research cutting-edge work environment
• 🏢 Backed by Greylock with strong enterprise customers