20h ago

Director of Demand Generation

San Francisco

$215k-$265k / yearest.

full-timelead Hybridai-ml

🛠 Tech Stack

💼 About This Role

You'll lead demand generation for a developer-first Gen AI product, owning pipeline and self-serve revenue from strategy to execution. You'll build and scale integrated campaigns across channels, driving predictable revenue and conversion improvements. This role offers hands-on work with modern tools like Clay to build high-output outbound workflows.

🎯 What You'll Do

  • Own marketing-sourced outcomes across PQLs, self-serve revenue, and sales pipeline.
  • Build and run integrated campaigns across core use cases and personas.
  • Manage paid search, paid social, retargeting, SEO, and partner co-marketing.
  • Design enrichment and orchestration workflows using Clay.

📋 Requirements

  • 7–12+ years in Demand Gen for B2B SaaS, ideally developer tools.
  • Proven ownership of pipeline or revenue metrics.
  • Strong channel depth across paid search, paid social, and SEO.
  • Hands-on experience building Clay workflows for enrichment and routing.

✨ Nice to Have

  • Experience with PLG mechanics and PQL design.
  • Knowledge of HubSpot, Salesforce, Amplitude, or Segment.

🎁 Benefits & Perks

  • 🏖️ Unlimited PTO
  • 🏥 Health insurance
  • 📈 Equity
  • 💻 Remote-friendly
  • 📚 Learning stipend
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