20h ago
Director of Demand Generation
San Francisco
✨ $215k-$265k / yearest.
full-timelead Hybridai-ml
🛠 Tech Stack
💼 About This Role
You'll lead demand generation for a developer-first Gen AI product, owning pipeline and self-serve revenue from strategy to execution. You'll build and scale integrated campaigns across channels, driving predictable revenue and conversion improvements. This role offers hands-on work with modern tools like Clay to build high-output outbound workflows.
🎯 What You'll Do
- Own marketing-sourced outcomes across PQLs, self-serve revenue, and sales pipeline.
- Build and run integrated campaigns across core use cases and personas.
- Manage paid search, paid social, retargeting, SEO, and partner co-marketing.
- Design enrichment and orchestration workflows using Clay.
📋 Requirements
- 7–12+ years in Demand Gen for B2B SaaS, ideally developer tools.
- Proven ownership of pipeline or revenue metrics.
- Strong channel depth across paid search, paid social, and SEO.
- Hands-on experience building Clay workflows for enrichment and routing.
✨ Nice to Have
- Experience with PLG mechanics and PQL design.
- Knowledge of HubSpot, Salesforce, Amplitude, or Segment.
🎁 Benefits & Perks
- 🏖️ Unlimited PTO
- 🏥 Health insurance
- 📈 Equity
- 💻 Remote-friendly
- 📚 Learning stipend
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