💼 About This Role

You'll lead B2B product marketing and integrated campaigns for A Place for Mom's partner network, driving strategy, positioning, and go-to-market execution. Your work directly shapes how senior living communities and home care agencies engage with the platform.

🎯 What You'll Do

• Lead B2B marketing strategy, positioning, and messaging.
• Develop and execute integrated B2B marketing campaigns.
• Translate customer insights into actionable marketing strategies.
• Oversee development of key B2B brand assets and materials.

📋 Requirements

• Bachelor's degree required.
• 5+ years of B2B marketing experience at high-growth digital companies.
• Proven success executing complex B2B marketing programs for small to mid-sized brands.
• Cross-functional collaboration with sales, product, and analytics teams.

✨ Nice to Have

• Experience in senior living, healthcare, or home care industries.
• Experience managing external agencies (brand, PR, creative).
• Ability to drive growth across brand and performance channels.

🎁 Benefits & Perks

• 💰 Competitive base salary $130K-$160K + 20% bonus
• 🏖️ Paid Time Off
• 🏥 Health, dental, and vision insurance
• 📈 401(k) plus match