🛠 Tech Stack

💼 About This Role

You'll lead the brand and content strategy for UpKeep, the AI-first CMMS platform. You'll own how we show up across owned channels to resonate with executive buyers while maintaining credibility with frontline users. This high-ownership role blends strategic thinking with hands-on creation to build programs that scale.

🎯 What You'll Do

• Build and execute a content strategy targeting director-to-C-suite buyers in asset-intensive industries.
• Own the end-to-end experience of UpKeep's website, including messaging and UX.
• Develop and run a webinar program for executive audiences tied to pipeline.
• Manage UpKeep's SEO strategy to drive organic traffic and lead volume.

📋 Requirements

• 5+ years in content marketing, brand, or digital marketing.
• 2+ years in B2B SaaS or comparable enterprise software.
• Demonstrated experience creating content that targets senior buyers (directors, VPs, C-suite).
• Proven track record of growing organic traffic and building content programs.

✨ Nice to Have

• Experience with AI tools for content production and repurposing.
• Experience managing SEO vendors or agencies.
• Background in asset-intensive industries (manufacturing, facilities, etc.).

🎁 Benefits & Perks

• 🚀 Equity and upside through meaningful ownership.
• 🏖️ Flexible PTO to support work-life balance.
• 💻 Remote-first culture with investment in LA HQ.
• 🏆 Competitive comp with health and wellness benefits.
• 📈 Growth opportunities in a fast-scaling AI company.