🛠 Tech Stack

💼 About This Role

You'll own lifecycle marketing for Upstart's new Cash Line product, designing multi-channel customer journeys from activation through retention. You'll drive growth through mobile-first programs and experimentation. This contract role offers remote flexibility and the chance to shape emerging products.

🎯 What You'll Do

• Own lifecycle strategy across cross-sell, activation, retention, re-engagement, and winback
• Design and optimize multi-channel journeys for Cash Line using push, email, SMS, and in-app messaging
• Define campaign requirements including audience segmentation and trigger logic with Product and Engineering
• Execute hypothesis-driven experimentation and analyze performance to inform next steps

📋 Requirements

• Bachelor's degree in Marketing, Business, Analytics, or related field
• 4+ years in lifecycle marketing, CRM, or retention marketing
• Hands-on experience with marketing automation platforms (e.g., Iterable, Braze, Salesforce Marketing Cloud)
• Experience designing and analyzing A/B or multivariate tests

✨ Nice to Have

• Experience managing lifecycle across multiple stages of the customer journey
• Experience with mobile app lifecycle strategies including push notifications and in-app messaging
• Knowledge of customer data platforms and event-driven marketing systems (e.g., Hightouch)

🎁 Benefits & Perks

• 🏖️ Remote-first culture with digital-first flexibility
• 💻 Opportunity to own strategy for new and growing products
• 📊 Data-driven environment with advanced AI platform

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Case Interview· 60 min

🚩 Heads Up

• Contract role with no benefits or equity