Description

You will lead creative strategy and product-connected campaign development for Bingo Bash and GSN Casino, translating product insights into creative direction and go-to-market plans to drive player acquisition and engagement.

Requirements

• Experience as a game-level marketing lead
• Ability to translate product strategy into creative direction
• Strong understanding of player insights and audience targeting
• Proficiency in creative performance analysis
• Cross-functional leadership skills

Responsibilities

• Lead creative strategy for Bingo Bash and GSN Casino, defining testable hypotheses based on player insights
• Partner with Creative and UA teams to develop and optimize high-performing concepts
• Translate product positioning into emotionally resonant creative narratives
• Analyze creative performance data to identify trends and guide iterations
• Build and execute tentpole campaign plans leveraging all channels (UA, ASO, in-game, social, partnerships)