Tech Stack

Description

You will own Roku's Household Graph and ads identity services, driving addressability, targeting, optimization, measurement, and data collaboration across the ad platform. You'll define identity strategy, optimize match rates, and enable privacy-safe collaboration while ensuring identity works consistently across impression, conversion, and audience data.

Requirements

• 5+ years product management in ad tech, identity, or ad data platforms
• Strong understanding of identity signals (MAIDs, IP, cookies) and frameworks (UID2, ConnectID)
• Deep expertise in identity resolution, data contracts, and measurement impact
• Analytical mindset for tradeoffs across privacy, reliability, and monetization
• Proven cross-functional execution with engineering, data science, privacy/legal, and sales

Responsibilities

• Own Household Graph and ads identity services across the ads platform
• Drive match rate optimization through identity signal quality and coverage improvement
• Improve programmatic addressability with common identity frameworks (e.g., UID2, ConnectID)
• Establish identity health monitoring for coverage, stability, drift, and match rates
• Enable privacy-safe data collaboration by defining identity constraints and matching patterns