🛠 Tech Stack

💼 About This Role

You'll lead the organic social strategy at Xero, owning the global social content supply chain and managing internal teams and agency partners. You'll bridge organic content with performance marketing to maximize reach across the full funnel. This role offers the chance to build a coherent global social engine from strong regional foundations.

🎯 What You'll Do

• Develop and launch a global YouTube strategy for awareness and retention.
• Evolve brand social strategy across LinkedIn, Instagram, TikTok, and Facebook.
• Scale a creator ecosystem and content production model.
• Optimize social media tech stack, focusing on Sprout Social governance.

📋 Requirements

• Multi-market social programs experience in B2B SaaS or fintech.
• YouTube channel strategy for long-form and short-form content.
• Manage complex content production ecosystems with agencies and influencers.
• Connect organic social to performance marketing pipelines.

✨ Nice to Have

• Experience in a global, matrixed organization.
• Data-driven storytelling with measurement frameworks.
• Influencer program scaling experience.

🎁 Benefits & Perks

• 💰 Competitive base salary plus bonus and equity (RSUs).
• 🏖️ 21 days PTO plus 10 wellbeing days and 5 extra leave days.
• 🩺 Medical, dental, and vision insurance.
• 👶 Paid parental leave.
• 🏦 401(k) match.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1AI screening· automated
2. 2Recruiter phone screen· 30 min
3. 3Hiring manager interview· 45 min
4. 4Panel interview· 60 min
5. 5Offer· 1 week