Description

You will own demand gen programs for partner-based initiatives, including campaign execution, performance optimization, and channel growth. You'll collaborate with partnerships, acquisition, lifecycle marketing, and product teams to ensure partner-driven channels meaningfully contribute to Opendoor's business.

Requirements

• 5-7+ years in demand generation or growth marketing with experience running multi-channel programs.
• B2B2C background marketing to professionals who influence consumer decisions.
• Proven track record measuring CAC and optimizing channel mix across paid, email, direct mail, and partner programs.

Responsibilities

• Own strategy, messaging, and audience targeting for agent acquisition programs across paid social, direct mail, and email.
• Monitor agent channel performance daily, diagnose changes, and drive programs to improve results.
• Design and run agent incentive and promotion programs to engage top partners and reinvigorate underperforming ones.
• Own co-branded acquisition campaigns with online real estate partners and homebuilders, optimizing for conversion.
• Own the promotional calendar across partner channels and build partner-facing marketing materials.