2h ago
Head of GTM Content
San Francisco, CA
full-timedirectorfinancial services
Tech Stack
Description
You will lead a talented team of editors, content strategists, and writers producing best-in-class B2B content for Carta's private markets ecosystem. You'll shape the vision, voice, and strategy for the content function, integrating it deeply into marketing strategies to support business initiatives across the funnel.
Requirements
- Track record managing teams producing best-in-class B2B content with creative thinking to future-proof content
- Deep understanding of private markets including fundraising, venture capital, private equity, private credit, and limited partner investing
- Advanced knowledge of SEO, LLMs, AI tools, and data-driven content strategies; track record leveraging emerging tools
- Demonstrated knowledge of global ecosystems and producing pri
Responsibilities
- Lead and manage a team of senior editors and writers to cultivate a high-functioning editorial team aligned with marketing
- Champion content role in companywide strategic conversations, infusing creativity and operational excellence
- Provide editorial vision driving content strategies for audience engagement, acquisition, retention, and conversion
- Partner with SEO, product marketing, creative, and demand-gen teams to drive omnichannel content campaigns
- Lead a results-based editorial culture using data-rich insights to track performance and inform decisions
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