🛠 Tech Stack

💼 About This Role

You'll own and optimize customer lifecycle marketing strategies for a SaaS platform, focusing on engagement, retention, and expansion. You'll design data-driven programs from onboarding to advocacy, working cross-functionally with Sales, Customer Success, and Product teams. This mission-driven role blends strategic lifecycle thinking with hands-on execution across automation, analytics, and customer communication.

🎯 What You'll Do

• Own lifecycle marketing strategies for engagement, retention, and expansion.
• Optimize onboarding communications to accelerate time-to-value.
• Analyze customer behavior data for segmentation and targeted messaging.
• Partner with Customer Success to identify adoption gaps and deliver content.
• Build customer advocacy programs to support referrals and references.

📋 Requirements

• 5+ years of experience in lifecycle or customer marketing within SaaS.
• Strong experience with marketing automation platforms like HubSpot or Pardot.
• Proven success driving reviews and demand generation through G2 and Capterra.
• Experience with product analytics tools such as Pendo or similar.

✨ Nice to Have

• Familiarity with AI and automation tools to improve marketing efficiency.
• Experience working cross-functionally with Sales, Customer Success, and Product teams.

🎁 Benefits & Perks

• 🏠 Fully remote work environment
• 💼 Opportunity to contribute to mission-driven organizations
• 🤝 Collaborative, values-driven culture centered on empathy and innovation
• 📈 Strong focus on professional growth and cross-functional collaboration
• 🛠️ Exposure to modern marketing automation and customer analytics tools

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Phone Screen· 30 min
2. 2Technical Interview· 60 min
3. 3Hiring Manager Interview· 45 min