💼 About This Role

You'll lead integrated strategy workstreams for Nike's North America Integrated Media business, turning cultural understanding and audience insight into cohesive plans. You'll connect creative, media, and channel specialists to ensure every plan is distinctly Nike. This role offers the chance to shape strategy for a top global brand while collaborating with a cross-functional team.

🎯 What You'll Do

• Stay close to sport, culture, and emerging media behavior
• Lead integrated strategy workstreams for campaigns and initiatives
• Serve as connector between creative and media teams
• Build communications architectures and content ecosystems

📋 Requirements

• 5+ years of experience in integrated strategy or related field
• Strong point of view on sport, culture, and audience behavior
• Proven ability to connect cultural signals and audience insight to communications approach
• Comfort working across paid, owned, and earned ecosystems