15h ago

Manager, Marketing Automation & Analytics

US

$105k-$120k / year

full-timelead Remotesoftware

πŸ›  Tech Stack

πŸ’Ό About This Role

You'll lead the marketing automation and analytics ecosystem, connecting CRM, automation, and digital tracking into a unified revenue engine. Your core impact will be transforming complex marketing data into actionable insights that guide business growth. This remote-first role offers a high-impact opportunity to optimize cross-functional performance across demand generation, content, and sales operations.

🎯 What You'll Do

  • Own and optimize Salesforce and Pardot/Account Engagement systems including lead lifecycle
  • Design marketing automation programs like lead scoring, nurture campaigns, and MQL automation
  • Build end-to-end attribution and reporting across campaigns, website, and paid media
  • Manage GA4 tracking infrastructure, event tracking, and conversion measurement

πŸ“‹ Requirements

  • 7+ years in marketing operations, revenue operations, or marketing automation
  • Hands-on expertise with Salesforce and Pardot/Account Engagement or similar platforms
  • Experience building lead lifecycle models, automation workflows, and campaign operations
  • Strong understanding of B2B demand generation metrics and attribution modeling

✨ Nice to Have

  • Experience with GA4 tracking architecture and digital performance measurement
  • Ability to design executive-level dashboards and translate data into insights
  • Experience in B2B industries such as healthcare, insurance, or financial services

🎁 Benefits & Perks

  • πŸ–οΈ Remote-first work environment
  • πŸ’° Competitive salary $105K-$120K plus short-term incentive
  • πŸ₯ Comprehensive medical, dental, vision, disability, life insurance with employer-covered premiums
  • 🏦 401(k) retirement plan with employer match
  • πŸŽ“ Tuition reimbursement for eligible programs

πŸ“¨ Hiring Process

Estimated timeline: 2-4 weeks Β· AI estimate

  1. 1Recruiter CallΒ· 30 min
  2. 2Hiring Manager InterviewΒ· 45 min
  3. 3Technical/Analytics RoundΒ· 60 min
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