Tech Stack

Description

Lead and manage the analytics function for a pharma-focused media planning and buying group. You will drive measurement strategy, deliver actionable insights, and mentor a team of data analysts while collaborating cross-functionally to enhance analytics capabilities.

Requirements

• Bachelor's degree in Data/Analytics, Advertising/Marketing, or Business preferred
• Minimum 5 years experience analyzing and optimizing digital advertising campaigns
• Strong expertise in digital media ecosystem, ad serving and reporting tools (GCM/DV360)
• Experience with analytics applications like Adobe Analytics, Google Analytics, Tableau, Datorama
• Proficiency in creating dashboards and custom reports with visualization techniques

Responsibilities

• Lead and manage the analytics function, including team of data analysts
• Drive measurement strategy and guide clients on digital marketing analytics best practices
• Deliver analytics presentations and communicate insights to clients and internal teams
• Collaborate cross-functionally to deliver tailored analytics solutions
• Support new business opportunities and department-wide initiatives