🛠 Tech Stack

💼 About This Role

You'll lead marketing strategy for Hatch's AI-powered lead management platform serving 2,000+ home service brands. Drive brand positioning, demand generation, and customer growth to establish Hatch as the market leader. You'll report to the CEO and build a high-performing marketing team.

🎯 What You'll Do

• Own and refine product positioning and messaging for AI-driven lead management
• Oversee demand generation campaigns across digital, content, and industry events
• Strengthen the Hatch brand as market leader in AI-driven customer communication
• Partner with product and growth teams to define value propositions and competitive differentiation
• Build, mentor, and scale a high-performing marketing team

📋 Requirements

• 8+ years experience in B2B SaaS marketing
• Experience with AI, lead management, or home services verticals
• Demonstrated success building pipeline and brand presence in high-growth environment
• Data-driven mindset with expertise in marketing analytics and performance optimization

✨ Nice to Have

• Proficiency with HubSpot, Marketo, Salesforce, or analytics/BI platforms
• Experience leading teams across content, demand generation, and product marketing
• Passion for driving customer impact through technology

🎁 Benefits & Perks

• 🏥 Full medical, vision, and dental from day one
• 🏖️ 15 days PTO plus 12 paid holidays and floating holiday
• 👶 Up to 14 weeks of parental leave
• 🏡 Work from home reimbursement
• 💰 Employee stock purchase plan and 401(k)

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Team Interview· 60 min