Tech Stack

Description

You will lead technical campaign workflow activation and management for eCRM and lead generation, support technical setup of ABM campaigns, and provide strategic roadmaps for marketing automation platforms like Marketo and Salesforce. You'll collaborate with clients, internal teams, and mentor junior members in a fast-paced environment.

Requirements

• Significant experience in marketing or project/account management
• Hands-on experience with large scale clients and projects
• Experience with email marketing, nurture flows, and optimized landing pages
• Knowledge of marketing automation systems (especially Salesforce Marketing Cloud)
• Digital and tech-savvy with critical thinking and problem-solving skills

Responsibilities

• Support technical set-up and activation of ABM/lead gen campaigns and email nurture via marketing automation platforms
• Provide clients with ongoing strategic and technical roadmaps for automation solutions
• Configure and administer marketing sales tech stack (Marketo, Salesforce)
• Capture client business requirements and translate into technical solutions
• Set up and maintain project plans, reporting, and campaign-level reporting