Tech Stack

Description

Lead ClassPass's consumer referral program and new user onboarding experience. You'll partner with Product, Creative, and Finance teams to build data-driven marketing strategies that turn curiosity into commitment and new members into loyal fans.

Requirements

• 3+ years in growth marketing, performance marketing, analytics, or similar data-driven roles
• Track record of running lifecycle campaigns with measurable business impact
• Strong SQL and Excel skills
• Deep familiarity with referral, onboarding, and engagement strategies
• Experience with Braze and tools like Asana or JIRA is a plus

Responsibilities

• Own and evolve referral and onboarding strategies from idea to global rollout
• Build and launch lifecycle campaigns using Braze and internal tools
• Analyze data to identify referral trends and growth opportunities
• Design A/B testing strategies and experiments
• Define key lifecycle KPIs and deliver recommendations to stakeholders